Claire and I flew with Kulula - a low cost South African airline - on one of our trips to South Africa and we were really impressed with the whole ethos of the company. This is a company that seems to emphasize the "cheerful" part of the old adage: "cheap and cheerful" .
At the time of our flight, Kulula were going for superheroes in a big way: to Kulula, ALL of their passengers are superheroes. At the time all their advertising was pushing this and even the flights we were on had a little "dooo da dooo" announced over the speaker system on take off (just superheroes always do when they take off 
).
Well, it looks like Kulula have another brilliant idea: Flying 101. Check out the new paint job:
So now you know exactly what goes where and what all those little things were for.
{ 3 Comments… read them below or add one }
To be honest, that would put the fear of God into me. I find it immature, unprofessional and very weak humour if you can call it that.
They're supposed to be running an professional airline not a kiddies creche.
I'd have to disagree with you there Andy. I think it's refreshing to find an airline that is actually trying new ways of enhancing their customer's flying experience. Yes, some may find it scary, but those who find flying scary already may find this eases them a bit.
I've dealt with a lot of "professional" airlines that are so "professional" that they completely forget that they're there to offer a service and not just make money (or plug their pension fund hole): I've had more enjoyable bus rides than some of the flights with these "professional" airlines. Yes, I agree a certain level of professionalism is required and Kulula's customer service and the general running of their business, from own experience, is indeed very polite, friendly and professional without being too impersonal. It's these little touches that I feel give them the edge. It's like Virgin Atlantic (by far the best long-haul airline I've ever flown with) - they put in just that little bit more and you as a passenger get a whole lot more out, which enhances both your experience and their business.
I must admit, I was a little dubious before I first flew with Kulula, but that apprehension soon disappeared when I realised how good their customer service and the flight experience was. Whilst I would think twice about this marketing approach for a long-haul flight, I think it kicks the socks off the likes of EasyJet and RyanAir in the short-haul market.
Kulula can have as many cool whips and buttons as they like but so long as they keep treating customers like manure then they can keep it all. I'd rather fly an airline that appreciates the value of customer service ONE, and then doesn't build its entire service on providing false or incomplete information to customers then banking on the gap.
I was booking (and paying) for tickets for 10 tickets from Jo'burg to Cape Town for my wedding. I spoke to a Dineshree Naidoo whom I asked REPEATEDLY about making changes and what costs if any would apply since this was very important as my guests were not flying the same time. She did not say anything only that yes I would be able to AFTER i make payment. Only for me to pay almost 15000 and then get an email from her that each change would cost R880 per person!!!! Then what in the world is the point of group booking pray tell???? I ask to speak to supervisor Rita Platt who then goes on about how it's hard for her to believe that her Consultant would fail to inform me therefore I have no choice. Meaning of course she finds it EXTREMELY easy obviously to believe that I'm lying about the whole incident. I would NEVER EVER fly Kulula again and now repeat my mantra to everyone around me FRIENDS DON'T LET FRIENDS FLY KULULA. they give you incomplete information then expect you to pay for their error. I'd rather pay more for an airline who cares about my experience.