Claire and I flew with Kulula - a low cost South African airline - on one of our trips to South Africa and we were really impressed with the whole ethos of the company. This is a company that seems to emphasize the "cheerful" part of the old adage: "cheap and cheerful" .
At the time of our flight, Kulula were going for superheroes in a big way: to Kulula, ALL of their passengers are superheroes. At the time all their advertising was pushing this and even the flights we were on had a little "dooo da dooo" announced over the speaker system on take off (just superheroes always do when they take off 
).
Well, it looks like Kulula have another brilliant idea: Flying 101. Check out the new paint job:
So now you know exactly what goes where and what all those little things were for.
{ 2 Comments… read them below or add one }
To be honest, that would put the fear of God into me. I find it immature, unprofessional and very weak humour if you can call it that.
They're supposed to be running an professional airline not a kiddies creche.
I'd have to disagree with you there Andy. I think it's refreshing to find an airline that is actually trying new ways of enhancing their customer's flying experience. Yes, some may find it scary, but those who find flying scary already may find this eases them a bit.
I've dealt with a lot of "professional" airlines that are so "professional" that they completely forget that they're there to offer a service and not just make money (or plug their pension fund hole): I've had more enjoyable bus rides than some of the flights with these "professional" airlines. Yes, I agree a certain level of professionalism is required and Kulula's customer service and the general running of their business, from own experience, is indeed very polite, friendly and professional without being too impersonal. It's these little touches that I feel give them the edge. It's like Virgin Atlantic (by far the best long-haul airline I've ever flown with) - they put in just that little bit more and you as a passenger get a whole lot more out, which enhances both your experience and their business.
I must admit, I was a little dubious before I first flew with Kulula, but that apprehension soon disappeared when I realised how good their customer service and the flight experience was. Whilst I would think twice about this marketing approach for a long-haul flight, I think it kicks the socks off the likes of EasyJet and RyanAir in the short-haul market.