So how exactly do you stop drink drivers this festive season? Well, you could tell them straight: Do NOT drink and drive, or you can take a more subtle approach, or at least as subtle as my fellow countrymen characteristically can be...

Yup, a little fear of intimately meeting Bubba or Gatiep or Koos in a dark corner of a prison cell will certainly do it. Of course as with anything serious that involves a bit of humour or the use of a serious problem to highlight another draws it's own attention and complaints. You can't win them all, but if this advert has just the slightest impact on drink driving, that can only be a good thing, after all I'm sure more people are affected by drink driving in some way than by prison rape.