First it was the tooth fairy, then the Easter Bunny and finally Father Christmas; we all believed in them and then one at a time each was revealed to be a con (Hmmm, did this coincide with the bank of mum drying up for anyone else?). Well, I'm sorry to do it, but I'm going to have reveal a con we've all grown up to believe...

The Duracell Bunny Uses Viagra.

Yup, you read that correctly (I'm sure the great big red letters helped :-) ). For over 20 years now Duracell, in SA at least, have been claiming that their batteries last up to 6 times longer than normal ordinary zinc-carbon batteries. Well they can't anymore. The Advertising Standards Authority in South Africa (ASA) has ruled that this claim is not accurate following a referral by Everyready who used evidence from the South African Bureau of Standards (SABS).

How else did he manage to last for so long on all those adverts?

It's interesting to note that of all the Duracell websites, only the Australian website has any sort of similar slogan, and even then this has a kind of get out clause.

Oh and another thing... I wonder how my website stats will fair now that I've got Viagra 3 times in one post. If you've got here surfing for cheap blue pills - sorry to disappoint you. Try Googling a bit better next time. :-D