Yup, this year contestants for Big Brother 7 are being selected purely by random just like Willy Wonka did it in "Charlie and the Chocolate Factory" by Roald Dahl. Channel 4 is putting 100 golden tickets into Kitkat four-finger single bars and Kit Kat Chunky single bars.
Great, so now not only will be have crap TV for most of the summer, but also a house full of starstruck, emotionally-retarded, socially-inadequate, OBESE Kitkat munching TV wannabes. Sounds like fun to me :-/
Some enterprising individual is aready trying to make money off it (Screenshot saved for posterity.)
Now why didn't I think of that?