Next time you get the chance, take note of how you or someone else eats a KitKat. Notice something? People always eat KitKats (except for the chunkies) by breaking off the fingers and eating them one at a time. Why?
On the topic of KitKats, according to the KitKat branding website...
Big kicking former England rugby star Rob Andrew is crazy about KitKats. He had a stock flown out to him and his team mates in South Africa to keep them going during the World Cup in 1995.
Seems a waste of money to me. We had perfectly good and tasty KitKats in South Africa in 1995.