Yes folks, you can now get Placebo Max Strength for a meagre £5.99+pp to deal with all your aches and pains.
Now before you poo-poo the idea as an expensive (16 aspirin cost less than £1) joke, read these two articles:
- Evidence that placebos work even if you tell people they're taking placebos
- Meet the ethical placebo
I'm jealous that I didn't think of this first. If this chap can sell these to the NHS and become the sole supplier, he'll be rich beyond his wildest dreams in no time :-)